Search Engine Optimization (SEO) is a term used to describe a process of improving the volume of traffic to a web site from search engines in the natural search results. The innovative and successful web designers and search engine optimizers at Icon Website Design have spent thousands of hours mastering the intricacies of Search Engine Optimization. Thanks to our efforts, our clients now control over 65,000 keywords with Top 10 rankings on Google, Yahoo, MSN and other major search engines. SEO is a primary element in the success of any website. Studies show that close to 90 percent of online sales are generated by search engine queries, and that over 210,000,000 web searches are being performed on a daily basis. Since very few businesses of any kind would survive if they suddenly lost 90 percent of their leads, you can easily understand why SEO is such a critical element in having a successful website.