The Marketing Heroes 4R Marketing system is an evergreen marketing system that has been developed in the past 13 years to maximize what we’ve found to be the four pillars of marketing – Reputation, Reach, Resell, & Referral.
We say the 4R system is an evergreen system because as certain strategies no longer work, we simply take them out and replace them with a new strategy that works. For instance, Yellow Pages for Reach simply doesn’t work anymore like it did 10 years ago as technology has evolved and people for the most part don’t use yellow pages anymore – they use their phones. So we’ve simply replaced it with SEO & Maps Marketing. However, Reach will always be a pillar of marketing.
The 4 R’s stand for: